May Your Heart Be Light


It’s almost Christmas, and while I normally post helpful tips about marketing for small business, I want to post about something that’s very real to me right now, and that’s the holiday fog. It’s such a fun season – in fact, the best season of the year. But, somehow, December 25th is just a few short days away, and the last few weeks have been a whirlwind of busyness, insanity, and I just need to know if anybody feels me. I think it’s the ebb and flow of business, and I believe the way I’ve felt this year can be echoed by entrepreneurs, business people and hard workers everywhere. And I’m here to say…well…I’m here.

The pace of the American dream has worked its way into every crevice of our lives – our families operate with a “go, go, go,” mentality, and the holidays are almost like an super amped up and more complicated version of our day-to-day. And owning a business, especially in retail, becomes less of an opportunity to serve others and more something that makes you wonder why you started in the first place.

If you own a business, manage a business, lead marketing for a business, or go to sleep at night hoping you’ll still have a job a year from now….read this. If you find that the business you are in sucks more joy out of you than it puts in you, maybe 2019 is the year to consider shifting things around. (I didn’t say quit.) Without being in someone’s shoes, I won’t likely ever feel like I’m the person to actually advise someone to give up on something. But having the energy, drive and commitment to do something likely stems from the joy it gives. And if what you’re doing doesn’t give you joy, it’s time to do a gut check.

This life definitely isn’t meant to be worry free. Any successful entrepreneur has stories of tough times. But, as we step into Christmas, I want to encourage you to ask yourself – is my heart light or heavy this Christmas? And, if the answer is heavy, ask yourself what you can do to make 2019 a year of more joy and peace (and less turmoil). This can be a yearly practice (or even a monthly or weekly), but taking the time to stop and consider the weight of your heart and the factors that affect it. It could be people, lack of resources, finances or any number of other things that can cause your heart to be heavy. Determine the source and work toward a more joyful 2019. 


Planning for the New Year

If the end of 2018 has you overwhelmed thinking about a business strategy and plan for the New Year, I suggest starting small with four priorities for the year and going from there.

The Big Four

  • Pick the top four things you want to accomplish this year and divide them by quarters. I know, I know…if you’re like me, you want to do all the things on all the days. But the reality is, none of those four things will happen if you don’t slow down, take a deep breath and do them one at a time.

  • Take the four quarters and determine…what FOUR things in each of these FOUR quarters are required to  make my big four happen. Write these things down. 

By now, you should have four big goals and 16 supporting goals.

  • Now, look at each of the 16 supporting goals and ask yourself…can I do this on my own, or do I need someone to help me (or, do it for me). If you need help. Today is the time to start looking for that help. Breaking your priorities down will help make your year not seem quite so stressful, and, hopefully, it will help you realize that in order to accomplish the BIG things, you need help with the smaller things. 

We all need one another. Quite frankly, I can’t even fathom the last year of major life changes without people supporting me at every turn. So why should business be any different?

Let’s decide our big four, our supporting four and the people it will take to make 2019 a year of success, less fog and more joy. You deserve the best for your business, and your business deserves the best of you!