Pivot Carefully. Pivot Confidently.


What to do when you need to change things in your business

Success in business takes one part tunnel vision and one part open mindedness. And while that may seem like a contradiction, it makes perfect sense to those entrepreneurs out there trying to make every day matter. The ability to stay focused on what’s most important in the business is equally as important as having a vision for the new things that may be game changers.

Of the conversations I often have, some talk about the unexpected changes that required a complete business transformation for survival. And others just feel a strong urge to move in a different direction – concerned that it might break their soul if they do and break them financially if they don’t.

Often, when I have multiple conversations within a week’s time about the same topic, I’m compelled to write about it. Today, I’ll be talking about the pivot. The pivot is when your business is rocking along (or dragging along), and you know it’s time for a change. The change may or may not completely redefine your business, but it could definitely potentially change things and affect your customers or clients. So, the question is, how do you know when it’s the right time to pivot? And how do you do it gracefully? 

Numbers don’t lie.

We all know you had a dream and a passion to start your endeavor, and we’re so proud of you for it. But if you’re losing money, or declining in revenue month after month, it’s time for a pivot. For the owner of a brick and mortar, this may mean considering the switch to becoming an online business. For those selling one or two products or services, this may mean hunkering down to offer more. For those who can’t get inventory out the door in a timely manner, this may mean dropping some products to be more affective and offer better customer service. 

Your heart won’t lie.

It’s time for a heart – and gut – check. What thoughts fill your brain when your head hits the pillow? First, I’ll tell you, EVERY entrepreneur feels like a hamster in a wheel from time to time. That feeling is somewhat normal. But if the wheel feels like it’s unhinged and spiraling down a dead end road, that’s when it’s time for an SOS.  

When you start to feel this way, go back to your original vision for the company. Then, allow yourself to look at your 3, 5 and 10 year plan with a fresh eyes. Invite people you trust into the process. This is when it’s time to get real with yourself. If your original vision doesn’t match up to where you want to be in 3, 5 or 10 years, pivot. 

Your closest friends or family won’t lie.

Ask your people. The thing you’ve been most afraid to do this whole time because you don’t want to hear an “I told you so.” Your friends have the most insight into you personally and what you can and can’t handle. And they can see when you’re breaking down. Ask them if they think it’s time for you to pivot.  


How to pivot gracefully. 

Don’t make decisions quickly.

There’s a reason it’s called a pivot and not a knee jerk. The life of your business is marathon, not a sprint. If you’re feeling that hamster spiral situation happening, write down what’s going on, how you feel and make a list of potential solutions to the problem.   

Next, get feedback.

Take this list to your family, closest business-minded friends and  customers. Pull records of who has purchased from you the most in the last year or two.  

Take action.

Don’t just make a change. First, communicate to your email list and customers via social media to let them know the why behind the what. Explain to them what’s happening, but most importantly, why it’s happening. Make sure they know that you have their best interest in mind.  

Also, get an action plan. Don’t just make the decision and sit on it. Stand confident in your decision and draw out an action plan to make the changes, making customer communication #1). Then, plan out how the next year looks for your business with these new changes adopted, phasing things into your new state  little each 


Congrats. Now breathe. It wasn’t the end of the world. You survived. This pivot could be the best move you’ve ever made in your business. Write down why you made this pivot on paper somewhere you can see it every day.  Maybe even write down those things that kept you up at night before you started. And when you start question or down, or consider a pivot back, go back to that piece of paper and remember the things that got you here. 

Pivots don’t have to be dramatic. They just need to be done carefully and confidently. And if you truly felt called to this business you have, your responsibility is to stay committed to it, even if it involves a little pivot from time to time.


May Your Heart Be Light


It’s almost Christmas, and while I normally post helpful tips about marketing for small business, I want to post about something that’s very real to me right now, and that’s the holiday fog. It’s such a fun season – in fact, the best season of the year. But, somehow, December 25th is just a few short days away, and the last few weeks have been a whirlwind of busyness, insanity, and I just need to know if anybody feels me. I think it’s the ebb and flow of business, and I believe the way I’ve felt this year can be echoed by entrepreneurs, business people and hard workers everywhere. And I’m here to say…well…I’m here.

The pace of the American dream has worked its way into every crevice of our lives – our families operate with a “go, go, go,” mentality, and the holidays are almost like an super amped up and more complicated version of our day-to-day. And owning a business, especially in retail, becomes less of an opportunity to serve others and more something that makes you wonder why you started in the first place.

If you own a business, manage a business, lead marketing for a business, or go to sleep at night hoping you’ll still have a job a year from now….read this. If you find that the business you are in sucks more joy out of you than it puts in you, maybe 2019 is the year to consider shifting things around. (I didn’t say quit.) Without being in someone’s shoes, I won’t likely ever feel like I’m the person to actually advise someone to give up on something. But having the energy, drive and commitment to do something likely stems from the joy it gives. And if what you’re doing doesn’t give you joy, it’s time to do a gut check.

This life definitely isn’t meant to be worry free. Any successful entrepreneur has stories of tough times. But, as we step into Christmas, I want to encourage you to ask yourself – is my heart light or heavy this Christmas? And, if the answer is heavy, ask yourself what you can do to make 2019 a year of more joy and peace (and less turmoil). This can be a yearly practice (or even a monthly or weekly), but taking the time to stop and consider the weight of your heart and the factors that affect it. It could be people, lack of resources, finances or any number of other things that can cause your heart to be heavy. Determine the source and work toward a more joyful 2019. 


Planning for the New Year

If the end of 2018 has you overwhelmed thinking about a business strategy and plan for the New Year, I suggest starting small with four priorities for the year and going from there.

The Big Four

  • Pick the top four things you want to accomplish this year and divide them by quarters. I know, I know…if you’re like me, you want to do all the things on all the days. But the reality is, none of those four things will happen if you don’t slow down, take a deep breath and do them one at a time.

  • Take the four quarters and determine…what FOUR things in each of these FOUR quarters are required to  make my big four happen. Write these things down. 

By now, you should have four big goals and 16 supporting goals.

  • Now, look at each of the 16 supporting goals and ask yourself…can I do this on my own, or do I need someone to help me (or, do it for me). If you need help. Today is the time to start looking for that help. Breaking your priorities down will help make your year not seem quite so stressful, and, hopefully, it will help you realize that in order to accomplish the BIG things, you need help with the smaller things. 

We all need one another. Quite frankly, I can’t even fathom the last year of major life changes without people supporting me at every turn. So why should business be any different?

Let’s decide our big four, our supporting four and the people it will take to make 2019 a year of success, less fog and more joy. You deserve the best for your business, and your business deserves the best of you!


Social Media Game Changers

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Five things that will change the way your business uses social media. 

A few years ago, the percentage of businesses using social media was less than 30%. Today, it’s over 70%. So, what’s the deal? What exactly is it that’s allowed so many business owners to understand the value of social media for their business? If you poll 100 entrepreneurs, my guess is they would tell you they felt as though not having a social media presence wasn’t an option. And quite frankly, they would be right.  

The proof is in the pudding. One of my favorite social media planning tools, Sprout Social, reports that 75% of adults who make over $75,000/USD per year use Facebook. And with 2 billion active monthly users on that particular medium, businesses can’t afford to be silent on social.  

One of the things I hear most often from business owners is that they don’t know what to say or how to say it. And, depending on the size of the business, there seems to be a fine line between keeping social media management internal vs. outsourcing it. Either way can be beneficial to the company depending on the business. My advice is, whether internal or external, make sure you are putting social media in the hands of someone who truly understands your purpose, your voice and your narrative.  

Let me be so bold as to make this one defining statement about social media for your business. If you see it as another avenue to sell your products or services, you’re doing it all wrong. What happens when someone walks into your storefront and is bombarded with a salesperson? Well, if it’s me, I leave the store as quickly as possible. In fact, I’ve made it a habit to pretend I’m on the phone when I walk onto a car lot or inside a furniture store that trains sales representatives to be aggressive. While social media can be a place for you to promote your products, it should most definitely not be all you do on social media. Social media should be a conversation, not a means to an end. 

I’ve captured my top five tips for business owners to help you keep the main thing the main thing when it comes to social media (and help you avoid overwhelm).

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1.      Know your narrative.

This is the number one most important thing of all things. What do you want the customer to understand about most about your business? Is it that candles are 20% off? Most likely not. It’s whatever it is that led you to start this business in the first place. It’s the thing that keeps you up at night. It’s the thing that, after a really slow month, kept you going.  

Your product or service can make people’s lives better, and they need to know that. But they also need your help. They need you to guide them. On social media, you should be talking about things that affect this person each day outside of just promoting your business.

What keeps them up at night? What things to they care about? What does their family look like? What does their daily life look like, and how can you help guide them in their daily life outside of telling them candles are 20% off? That’s your narrative.


2.      Let them experience YOU.

Anybody can sell a shirt. But it’s the WAY you sell a shirt and the meaning behind the shirt that makes it unique. But it’s hard to show people that using words and pictures on social media, right? So, rather than focus solely on selling your product, them the experience. If you’re a storefront, what does it feel like to walk in your store – do you use a certain color palette, have flowers outside your door, have a signature style, or serve free coffee when your patrons walk in the door? Your social media should be an extension of you – with colors, photos and an aesthetic that literally mimics what it feels to walk down the street and walk in the door to you.


3.      Pick your platform.

This doesn’t necessarily mean I’m suggest only using one social media platform. But I do suggest a business do their research and find which platform is the most likely to have their target customer on it. Above all else, do that platform WELL. Keep content current and find out how to engage with people on that platform above all else. 


4.      Understand quality > quantity.

Everybody’s stressing about followers, but the reality is, more followers can also mean more clutter to sift through to get the deal done. Consider this scenario – a business can have 100 people walk in the store and not buy a thing. But, the one ideal customer walks in and buys the whole store. It only takes one, so know your narrative, lead them to your experience, pick your platform and find the one that’s coming to BUY things.


5.      Use the 4/5 Rule.

Of every five social media posts, four of them should be educational and driven from reputable internal or external sources (because nobody likes someone who only talks about themselves, right?). This might include non-salesly blog content, good articles or information that relates to your industry. And the other one should be content that promotes your business, products or services.

 It’s easy to forget what the purpose of social media is – being social and building relationships. When it starts to get stressful, the best thing to do is remember that social media is that it’s just another avenue to get to know people. Don’t stress. Just be authentic. Don’t oversell yourself. And have fun. Let’s make difference in the world by sharing an authentic voice on social media. 


Shopping Small Helps Us All


The holidays are upon us. It’s time to start making lists and setting shopping budgets, knowing for certain we will exceed them well before Christmas. We can always make a New Year’s resolution to rid of that debt we accumulated in the last 45 days, right? By mid-December, we’ve purchased gifts for Dirty Santa at work, the ornament swap with your church group, a gift exchange with college friends and something for the relative we barely know. No matter how long your list becomes, I urge you to consider this simple chant for the holidays – shopping small helps us all.

 Next week is Black Friday, followed by Small Business Saturday, the biggest day for local shopping this year. And while the name of the day may give us the warm and fuzzies, the convenience of Amazon can often overpower your commitment to local business.

 The shop small message is so much more than a trending hashtag. It affects every day of the year for the local business owner and the community where the store is located. Local shopping releases a domino effect that touches families, schools and political decisions in your very town. Here are a few key ways your local purchase makes a difference in your community and your state.

It boosts your local economy.

Locally-owned businesses generally consider domestic manufacturers before outsourcing overseas. In fact, many of the businesses in your town carry American-made and locally-made goods. And even if the product wasn’t made in your back yard, it’s highly likely it was made in a town just like yours. Supporting neighbors is important, too. 

It employs your people.

Making one purchase locally can impact multiple people in the community. From makers and artisans to the employees who work for the business itself, we need thriving businesses that can support and employ locals. The extra effort we make to buy from a business a few blocks away means neighbors, family and church friends have job security. Local businesses depend on us to show up, both on Small Business Saturday and every other day of the year.

It Builds Your Community

The last time your child had a baseball team to sponsor, who offered their support? Most likely, it was a local business owner. The businesses in this community support us, our kids, school functions and raffles. They serve as drop-off locations for collecting donated items for those in need, and they help us spread the word about causes and events. They are an enormous part of what makes the community tick.

Whether it’s a small town or a big city, there’s always that building considered to be an eyesore. Thankfully, we are blessed to have a some great people in this town that care deeply about revitalizing abandoned buildings. More often than not, these “eyesores” were once local businesses. If a business is left unsupported, it cannot thrive. Yet, if we support local businesses, more will come, and we’ll have the luxury of a variety of options when we shop.

My favorite local store  Rubies Home Furnishings  put together these perfect teacher gifts for under $20 without me having to do a thing. I just called and picked them up!  Go ahead and use the hashtag #smallbusinesssaturday if it makes you happy. But, most importantly, when you look at the shopping list, challenge yourself with making every purchase on the list a local one.

My favorite local store Rubies Home Furnishings put together these perfect teacher gifts for under $20 without me having to do a thing. I just called and picked them up!

Go ahead and use the hashtag #smallbusinesssaturday if it makes you happy. But, most importantly, when you look at the shopping list, challenge yourself with making every purchase on the list a local one.


Small Town Heroes


It’s been a while since my last blog post. I often pride myself in being ahead of the game, always planning months ahead. The reality is that things like blog posts take a back seat. Always. But, I hope to be spending more time writing over the course of the coming months because, when I’m writing about something I’m passionate about, it does me soooo much good.

At the time I’m writing this, I am traveling back from a vacation and felt inspired to write about the unsung small town heroes – those men and women who may not have rescued people from a burning building – but they are real, living, breathing, life-saving people who live down just down the street. They are everywhere. And in Laurel, one of these heroes is my friend, Lauren Gebauer.

When Jay and I moved to Laurel, Lauren and her husband Ben were living just down the street from the home we bought. We both had moved to Laurel for the same reason, to be a part of Agape Church in Laurel. The Gebauers, however, moved much farther that we did with a team from California to help the church get started. When we moved to Laurel in 2015, Ben and Lauren had no children and neither did we. We made breakfast feasts and back porch dinner hangouts a regular occurrence. We were expecting our first son, and they were completing the process to begin fostering.

In my life, Lauren has been a hero in the form of morning walks with coffee, checking on me when my kid is throwing up everywhere, bringing me desserts for no reason, and watering my plants or caring for my dog when we are out of town. And in the lives of many children, she been a hero in the form of serving as a foster mom. 

Laura Johns and Lauren Gebauer

I asked Lauren to share her story on my blog not only to help promote her new book (shameless plug…go buy it here), but also because I wanted you to be blessed by reading her story. I have seen firsthand how Lauren and Ben handle the joys and challenges of fostering. And it’s amazing to me that in between fostering up to seven children in her home (four at one time), she has found the time to write a book to give children in foster care hope and encouragement.

So, without further ado, here is Lauren’s story and how her book Come to Find Out came to be.

I ended up in Laurel because I was in love with a guy and followed him out here. I still believe my mom was speaking with wisdom when she told me, “You should never move across the country for a man!” But I guess you could say it worked out for us because that guy is now my husband, and we’re still very much in love.

Ben moved out here as part of the original team to help launch Agape Church in downtown Laurel. He had been living at his parent’s house in California when we started dating, and the guy was ready for a new adventure. He heard about a group of crazy folks moving to The Bible Belt to launch a church, and he thought that would be his opportunity to be part of something bigger than himself. He actually signed up as part of the team at the last minute, which only left him two weeks to pack his stuff and get on the road. Although I had only known him for a couple months, I had fallen hard for this guy and was ready to pursue a real relationship with him, only for him to up and leave to Mississippi. I was bummed.

The team moved to Laurel in January 2010. I wasn’t on track to graduate from my university until December 2011, so as soon as I received my diploma, I hit the road and moved myself to Mississippi.

Even as kids, Ben and I have both always planned to adopt. I remember having a conversation with my parents at just seven or eight years old about orphans and adoption. I made somewhat of a promise to myself that I would adopt because I couldn’t fathom the idea that some children had to grow up without parents.

Lauren and Ben Gebauer

After we were married, we often had conversations about family planning. We both felt strongly that we would adopt before we attempted to have biological children, if we ever did decide to have biological children. I started researching adoption (cost, timelines, etc.). In my research, I learned how truly expensive it is to adopt through traditional channels. I also learned that adoption through foster care is, essentially, free.

The deeper I dug into learning about foster care, the more I felt called to start fostering. We went into it thinking we would just be foster parents without necessarily looking for a child to adopt. Our goal was to take children that need a home and do our best to be good parents to them.

Going through the process to get a license, we were able to choose the age, gender and race of children that we were willing to accept. We were open to fostering children of any race and gender between the ages of 0-8. We assumed we would likely be placed with children on the older side of our age range since it is known to be most difficult to find homes for older children. We were ready to accept the difficult cases. After all, we didn’t have any children already living in our home we needed to protect. We went to the training classes, completed our home study, bought a fire extinguisher and some outlet protectors, got our license, then began waiting.  

We received a call asking us to take a newborn from the hospital. Today, we are on track to adopt that newborn, who is now two years old. Since receiving our son in 2016, we have had seven other children come in and out of our home.

 Throughout our foster care journey, I have spent time connecting with other foster parents through social media to share advice and resources. Every few weeks or so, someone posts on a foster parent support group asking, “What are some good foster care books for foster children?” The answer to that question is that there are a handful of books for kids in foster care, but they could be so much better, and there really should be more. On any given day, there are 438,000 children in US foster care. There should be more books made specifically for them, especially if those books can be used therapeutically to help them through a difficult life situation.

So I set out to write a book for kids in foster care. I compiled a list to help me get started on my first book, Come To Find Out. This was the first thing I wrote in my journal: 

What do I want to leave the kids with?

·      hope

·      excitement for their future

·      a feeling of empowerment

·      a reminder that they don’t have to follow in their parents footsteps

·      the confidence that their life has value

·      a reminder that the best is yet to come

·      a success story

Reflecting on that list, I definitely feel like I accomplished what I set out to achieve. Now, I am actively seeking the best way to get this story into the hands of kids in foster care.

There is still a lot of work to do. Ideally, I’d like to have a whole series of books created for children in foster care. Come To Find Out focuses on the perseverance of a young girl, and I’d like to have a similar book for boys. After that, I want to create a book focusing on TPR (Termination of Parental Rights). Nearly half of all children in foster care will have to experience TPR, and it’s a confusing and painful thing to navigate. We need a book to help kids navigate that difficult transition.

 There are so many parts of the foster care journey that need to be discussed and explored for the benefit of the kids living through it, so I might as well be the one to do it.

I hope by reading this, you were as encouraged as I am. Help me support Lauren in her goal to get more books like Come to Find Out available to children in foster care. Purchase the book here. And to connect with Lauren, find her on Instagram at @lauren_._margaret


My Instagram Dreams are Coming True

My Instagram dreams are coming true, and yours are too, you just don't know it yet. But I'm about to tell you why. PLANN, my favorite visual Instagram planning app, just announced that they will soon be releasing a desktop platform. This may seem like they are going backwards (as people may think things are moving away from computers and to mobile devices). However, for me, planning social media content from a computer is so.much.easier. than using a phone. And with PLANN, they make it so intuitive, so I know it will only be that much better. 

What I already love about PLANN.
For Instagram, PLANN does it all.  Here are a few key things I love about the app. And you can do most of this for FREE.

1. View your feed before you post.
With PLANN, you can arrange photos in the order you'd like them. I like to simply dump all my good photos as I have them into the app, and go ahead and move them around (knowing that it will be within the next 10-20 days or so). If something better comes up, so be it, but at least I am able to maintain a cohesive look for the most part. SPOILER ALERT! Here's a sneak peek of my feed for the next few weeks. 

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2. Save hashtags.
Hashtags really can be such a pain, but they really so important for finding your tribe on Instagram. I've said it before, and I'll say it again...just like with everything, the more advanced planning you do, the easier it will be. Hashtags can be stored by topic easily right here in the app. That way, every time you get ready to post, you can grab the most appropriate hashtags for that post. If you spend 30 minutes right now, you can save 10-15 segments of hashtags. I promise it makes it a zillion times less complicated when you get ready to post. Just grab and go. Here are a few hashtags I've saved.

PLANN Hashtag Strategy

3. Know when to post.
You can set a reminder or manually determine the time you'd like to post from PLANN. And, if you don't know when to post, the app will suggest the most optimal time for you. Beautiful, huh?

4. Determine a strategy.
Do you hear people talk about Instagram strategy, and all you know is you don't have one? The beautiful thing about PLANN is they make it simple for you. It gives you the ability to create themes for your feed to help make it easy. Decide what your key themes are (5 or so), and post consistently with those themes each week. This not only helps you stay organized, but it helps build your tribe on Instagram, allowing you to hone in on the people you really want to connect with on the app. 

PLANN also gives great analytics, too, but I actually use a different application (S/O Sprout Social) for all of my analytics, so I can't speak to it as thoroughly as the other items on my list.

Honestly, the only negative I have to say about PLANN is that it be a little challenging to navigate for multiple platforms. But they've made it as easy as possible considering you're flipping from one to another. No platform is truly "simple" when it comes to that. 

Why PLANN for Desktop Will Rock
Call me old fashioned, but I love knocking out social media scheduling and planning at a computer, so I can use my mouse and drag things rather than my finger. Plus, sometimes I just get tired of my dang phone. But that aside, to be able to visually see photos, type content and plan it out.

So, if you want to see the Desktop app, too, use this link to let PLANN know! They'll put you in line to receive this awesome application on your computer, and we will all be rejoicing on that day.

In the spirit of stepping up your Instagram game, I have created a downloadable 31-day content plan for FREE. So, check it out by clicking here.

Becoming a Small Town Creative

This blog post was cross posted on The Laurel Mercantile Journal. Check it out here

Although Laurel is a small town relatively speaking, I grew up in a town that makes Laurel look like New York City.  It was understood that if fun was happening, it was up to me and my brothers to find it. Television was a Saturday morning thing, cartoons on demand certainly didn’t exist and the closest thing to an iPad was my etch-a-sketch. I vividly remember creating back yard soup concoctions in a green five gallon bucket with my next door neighbor on a regular basis. I also remember spending three consecutive days one summer choreographing a line dance to “Boot Scootin’ Boogie.” I still know every move to this day.

Pickard Kids Childhood
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Childhood brings out our inner creative, doesn’t it? Yet, at some point, as we grow up, the outside world filters into the beautiful imagination we’ve been given and tells us there’s no time for that anymore. It’s time to be an adult, get practical and chase the American dream. I would argue, though, that the key to living out that dream is going right back to the place where we created things for the sake of creating. After all, creativity is simply imagination mixed with a goal to make things better. Forget the three car garage. Give me something that inspires the soul.

The Creative “Gene”

I often hear people say they don’t have the creative “gene.” While it’s impossible to ignore that some people have a distinct, God-given artistic talent, I also believe that genuine creativity can be found in something as simple as a “yes.” And I believe it’s critical for those living small towns to recognize that a “yes” is all it takes to make a significant impact where you live. While we may not all be artists or sculptors, we can all contribute our ideas and time to create positive change.

Here in Laurel, we have artists, woodworkers, boutique owners and antique finders. And we also have volunteers, churches, organizations, clubs, athletes and people young and old – all who have the ability to make a contribution to this town. Laurel has seen a transformation in the last few years, not only because of a television show, but also because a lot of people genuinely care about making things better. In a small town, a “yes” goes a long way. And Laurel is proof of that.

There are a few key things that, whether a creative by definition or by self-designation, are shared by “yes” people.

1.    The willingness to work for it.

Years ago, I entered a graduate school program that assumed the students admitted knew how to use the latest graphic software. Not only was I older than most in my program (I had worked between undergraduate and graduate school), I also had never learned how to use this particular type of software. It presented quite a problem when our first assignment was to design an advertising campaign using the software. Lucky me.

Regardless of what I knew or didn’t, the assignment was the same for me as it was for my peers, most of whom were quite skilled graphic designers. But letting that intimidate me wouldn’t help a single thing. The assignment resulted in many long nights alone in the computer lab, teaching myself how to become a graphic designer. Today, my methods might seem odd to a trained professional, and you’ll never see me teach a YouTube video on how to create a logo, but the end goal was accomplished.

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I’ll never forget the girl who sat next to me in that class. Not only is she still friend to this day, but I’m not sure I would have completed the class had she not helped me. Doing something to make an impact in your town will require extra hours and help from others, but it will always be worth it.

2. Outside-the-box thinking.

If your town does the same thing every year because “that’s the way we did it last year,” I want to issue a challenge. Start the next conversation, board or committee meeting with, “What can we do this year to make it better?” Creative gene or not, everyone has original ideas to contribute that can make a difference. And if everything is working, then great! But, the more we open ourselves to new perspectives, we may find that there is room for improvement.

Small towns tend to get stuck in a rut. The remedy is being intentional about outside-the-box thinking. Encourage diversity, listen to perspectives from all ages, empower others to lead and let their “yes” truly make a difference.

3. Leave it better than you found it.

This goes for everything from cleaning up trash on the sidewalk to turning an old, dilapidated building into a new coffee shop. Active, creative thinking in a small town means finding ways to leave something better than you found it. This means turning five gallon bucket into a massive bowl of soup, y’all. Looking for space for your next event? Find a parking lot or public space that needs some love, grab some friends and make it your mission to turn it into something beautiful. 

It doesn’t take a degree in fine art, knowledge of graphic design software (trust me) or the ability to play an instrument to be creative in a small town. It takes a community of people willing to say “yes,” the investment of time, open minds and hearts. It’s not rocket science. It’s creativity, imagination mixed with a goal to make things better. 


New Instagram Updates Your Small Biz Needs to Know

June has been a big month for Instagram! Coming off a recent local training for business owners, I feel like there's always more Insta knowledge and learning that can be shared week up on week. There have been several clarifications, new announcements and upcoming ideas announced by Instagram that are really important and small business owners need to know. 

Instagram Updates

The Algorithm
Instagram knows they threw a wholllllleeee lotta people off with the algorithm change. No longer do we see posts in the order in which they were posted, but now the way we see these posts is determined by many different factors. 

1. Relevancy Sorting
Basically, Instagram is giving people what they want to see by showing posts in feeds based on how relevant it is to the person viewing. Here's how it works. Instagram relies on your past behavior to create a customized feed JUST FOR THE VIEWER. This means the feed is literally customized based on how the user interacts with different accounts. Crazy, right?.

2. Interest
Instagram will rank posts higher by the user's past behavior. This means, their little machines will actually analyze the content of the post. Here is an example: If Joe and Tom both follow ABC Shoe Store, and Joe shops and searches for shoes all the time on Instagram, Joe will see content more often from ABC Shoe Store than Tom does. Tom may never see some of the posts by ABC Shoe Store.

3. Recency
How recent the post was shared is definitely a factor when it comes to what people see. More timely posts generally come first, BUT Instagram does push out older posts if the user interacts with that account a lot (see point #1 above). The more a user comments, tags and engages with other accounts will determine how much they see the content from those accounts. 

3. Frequency
How often you are in Instagram and how many people follow can impact what you're seeing. For example, if you follow thousands of accounts, you may see fewer posts from any one account.

4. Usage
How long people are spending on Instagram is also factored into the equation. Not only things like total time browsing but also the length of time a user spends on the app determines how what content they see. Instagram will prioritize the most popular content if they know a user is only going to be on the app for a few seconds each day. Whereas, they may show more/different content if you're on the app all day long. 

Why This Matters for Your Business
Here is the kicker. With all of these changes, the most important thing for your business to do is focus on quality content and engagement. Don't worry bout posting every day if your content isn't good quality. Posting things that will get people talking means more people will see it, which is what we want. 

Also, if you post a sale, event or special every day, it may never make it in front of your customer.  Or, they may see it two days after the sale ends. So, think before you post, "Could I use my story for this?" Stories are a great way to post content relevant to that day, since they are seen by anyone (not just your followers).

What's Coming - Long-Form Video
Instagram is introducing long-form video to the app (woo hoo!!!). This means, party people, that basically Instagram is becoming You Tube. I personally have a love/hate with YouTube (ever used it to save your toddler from a meltdown and a commercial come on????) So, I'm going to put in my request to Instagram to do without the five second commercials. Please and thank you.

With long-form video, you can post videos for up to an hour. Further proof that Instagram is taking over the world. So, get your cameras ready and prepare to use this tool for your business to show off anything you want without getting cut off after 15 seconds. Read about it here

That's a wrap on the Instagram updates. Keep up that good content, and I'll do my best to keep you posted as more new updates arise.